Why flaxseed in cereal?
Flaxseed supports nutrition-forward cereal positioning and contributes to texture and visual identity. Depending on format, flax can add crunch (whole seed), binding (milled), or a hearty grain-like bite (cracked).
- Texture: crunch, toasted notes, or a softening effect in bars over time.
- Processing flexibility: works in baked granola, cold blended mixes, and extruded cereals.
- Label fit: simple ingredient statement options (e.g., “organic flaxseed” / “organic milled flaxseed”).