Why dried cranberries in confectionery?
Dried cranberries bring bright tart-sweet flavor and a premium “fruit + chocolate” cue that performs well in seasonal and year-round SKUs. They also add texture contrast in bark, clusters, and snack-style confectionery mixes.
- Flavor: tartness balances chocolate and nut richness.
- Color: red fruit pieces stand out in dark and milk chocolate.
- Texture: chewy inclusions complement crunchy nuts, wafers, and crisped pieces.